Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

News Brief

crowded restaurant with people dining and waiters, bartender and chefs working, blurred motion, generative AI

PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

Latest Posts

man using laptop for searching of technology smart open AI or artificial intelligence using an artificial intelligence chatbot developed.

The Top Three Factors Influencing The AI Landscape In 2025

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to…

Feature January 8

Robotic Hand Adding Chat Bot to Team of Dissatisfied Business People, AI Integration

Delivering A 1:1 Brand Experience At Scale With Agentic AI

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents…

Demanding Views January 7

Businessmen making handshake in the office, Congratulation with merger and acquisition concept

Marketbridge Expands Into EMEA Via April Six Acquisition

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio.

Industry News January 6