Demand Gen Report

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Unlocking GTM Performance: A Q&A with Highspot’s Lucas Welch

Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect has real consequences: stalled deals, unused content, and widespread team burnout. The...

Bombora Dynamic Data Visualization Showcasing Market Trends and Analytics on a Digital Trading Platform During Active Trading Hours. Generative AI

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Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…

Industry News December 3

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The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…

Feature November 27

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Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27