by Carol Krol | Jul 26, 2016 | Case Studies
PRNewswire modernizes its marketing strategy with the help of demand gen consulting firm Annuitas. Challenge PRNewswire had a traditional approach to marketing that wasn’t serving the company well as the industry evolved online. Campaigns were not targeted,...
by Klaudia Tirico | Jul 26, 2016 | Blog
This is Melania Trump. Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer,...
by Brian Anderson | Jul 26, 2016 | Industry News
Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing...
by Klaudia Tirico | Jul 25, 2016 | Industry News
Dentsu Aegis Network, a global agency network, announced it has acquired B2B marketing agency gyro for an undisclosed sum. Dentsu Aegis will combine gyro with its existing B2B media agency Interprise to form what it calls a global B2B network. Dentsu Aegis said the...
by Brian Anderson | Jul 25, 2016 | Industry News
Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for about $4.8 billion. The acquisition includes Yahoo’s advertising technology, as well as its other assets such as email, search and...
by Brian Hession, Oceanos | Jul 22, 2016 | Demanding Views
Having clean contact data is an essential component to any sales or marketing program. With more accurate and complete data, you improve segmentation, lead scoring and content alignment. Bad data? It can not only cost you time and money, but key...
by Brian Anderson | Jul 22, 2016 | Industry News
Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations,...
by Audrey Goodson Kingo | Jul 21, 2016 | Industry News
Customer experience management platform Sitecore announced the winners of its annual Experience Awards, and management consulting firm Accenture was named Site of the Year for 2015. The Experience Awards honor Sitecore customers and their partners who demonstrate how...
by Klaudia Tirico | Jul 20, 2016 | Industry News
Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such as Uberflip, with email open rates that...
by Klaudia Tirico | Jul 19, 2016 | Industry News
Sales productivity solutions provider TinderBox has changed its brand name to Octiv and updated its offerings to a single platform, which the company said will streamline sales workflows by connecting data sources, tools and customers. Since it was founded in 2010,...
by Klaudia Tirico | Jul 18, 2016 | Solution Spotlight
KickFire Prospector is a free prospecting and sales automation tool. Available as a Chrome browser extension, KickFire is designed to streamline the prospecting process by reducing the time a salesperson spends identifying accounts. FEATURES/FUNCTIONALITY The sales...
by Brian Anderson | Jul 18, 2016 | Industry News
Lewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels. Capabilities of the solution...
