by Brian Anderson | Jul 11, 2014 | Industry News
Brainshark has announced two new features for its Rapid Learning management solution, including the ability to sync course data with Salesforce and directly import third-party content that complies with standards for online learning content—known as SCORM . With the...
by Kim Ann Zimmermann, Managing Editor | Jul 10, 2014 | Industry News
Recently acquired by TIBCO Software, Jaspersoft is a commercial open source business intelligence software provider that operates on a subscription revenue model. The company’s last venture capital funding round was in June 2011 and the goal was to be...
by Kim Zimmermann | Jul 10, 2014 | Industry News
GrowthCloud, a provider of cloud-based revenue planning and execution software, announced the launch of GrowthCloud 2.0, which includes a variety of new features and capabilities that will help users increase their revenue performance. Opportunity Modeling is one of...
by Brian Anderson, Associate Editor | Jul 9, 2014 | Industry News
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through...
by Brian Anderson, Associate Editor | Jul 9, 2014 | Industry News
As the implications of the recent Canadian Anti-Spam Legislation (CASL) come to light, marketers on an international level are buzzing about potential compliance issues that their businesses need to overcome and the possibility that other countries may adopt similar...
by Brian Anderson | Jul 8, 2014 | Solution Spotlight
Selling Simplified offers full-service demand and lead generation services for technology business leaders, helping them achieve revenue targets and capitalize on their fundamental business. The firm recently joined the Marketo LaunchPoint partner ecosystem. Selling...
by Brian Anderson | Jul 8, 2014 | Demanding Views
By Valerie Witt, VP, Professional Development Solutions, MarketingProfs These days, when most people want to know something, they immediately turn to the Internet. A recent report shows that whether you’re looking for the best price on plane tickets, or...
by Brian Anderson | Jul 8, 2014 | Industry News
Vidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels...
by Brian Anderson | Jul 7, 2014 | Industry News
Merkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed. This marks the second digital agency acquisition Merkle has completed in 2014, putting the...
by Brian Anderson | Jul 7, 2014 | Industry News
Orange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub. The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS...
by Brian Anderson | Jul 3, 2014 | Industry News
New data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead...
by Kim Zimmermann | Jul 2, 2014 | Industry News
Several weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua. With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will...
