by Kim Zimmermann | Apr 16, 2013 | Solution Spotlight
Inforce Marketing from Infor delivers enterprise-strength marketing capabilities in a 100% native Salesforce.com application. It streamlines the marketing process and delivers the most relevant results to your marketing team while keeping costs in check. ...
by Kim Zimmermann | Apr 16, 2013 | Industry News
Most B2B companies are investing in content marketing, in fact the Content Marketing Institute found that 91% are using this tool while 80% of business decision-makers said they prefer to receive information about a company in a series of articles versus an...
by Demand Gen Report Team | Apr 16, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost You understand why content is key for a successful marketing strategy, and you know that targeted, informative content is critical to fueling marketing automation campaigns. But the question remains: how can marketers build a...
by Demand Gen Report Team | Apr 16, 2013 | Industry News
The professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative...
by Kim Zimmermann | Apr 15, 2013 | Industry News
Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources. According to...
by Kim Zimmermann | Apr 12, 2013 | Industry News
INBOX25, a provider of cloud-based marketing automation systems, unveiled the latest version of its software that provides access to its marketing automation platform from within SugarCRM. It was introduced at SugarCon 2013, SugarCRM’s annual customer,...
by Kim Zimmermann | Apr 11, 2013 | Industry News
Marketo unveiled a new certification program at the 2013 Marketo User Summit this week to recognize expert users of the vendor’s marketing automation software. According to company officials, key benefits of the new program for Marketo certified experts and...
by Kim Zimmermann, Managing Editor | Apr 10, 2013 | Industry News
Are marketing-generated leads really full of dreck, or is sales just unable to close deals? It is an age-old battle of wills that is getting more heated as the pressure is on both sales and marketing to meet ever-rising revenue targets. Many organizations are looking...
by Kim Zimmermann | Apr 9, 2013 | Solution Spotlight
Marketing Performance Management from Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best practice...
by Kim Zimmermann | Apr 9, 2013 | Industry News
Content marketing leaders will come together this month at the B2B Content2Conversion Conference. Among them is Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions Inc. Recently, Demand Gen Report had the opportunity to discuss current content...
by Kim Zimmermann | Apr 9, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business marketers: a way to create better-targeted customer treatments without hours of painstaking research. Indeed, consumer marketers have used predictive...
by Kim Zimmermann | Apr 9, 2013 | Industry News
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and...
