Demand Gen Report
Nectar Social Raises $30M, Rebrands Itself as Nectar Agent
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund as it rebrands as Nectar Agent. The company plans to expand...
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Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter…
Blog August 27How To Adapt Ad Content To The Buyer’s Journey
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.
Demanding Views August 23Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…
Blog August 21


















