Demand Gen Report
B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive, and hard to justify to a CFO. Millions of dollars for 30...
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Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are…
Feature August 7Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…
Industry News August 6Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…
Demanding Views August 6





















