Demand Gen Report
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and only 31% have established proper governance. To combat customer acquisition costs that...
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Integrate & Captello Partner To Help Elevate Event Lead Management
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.
Industry News September 10
CallRail Integrates With Typeform To Help Improve Attribution Tracking
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.
Industry News September 6
Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…
Demanding Views September 6
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