Demand Gen Report

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from...

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

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DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

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AI co worker interface on laptop with digital generate prompt chat automation and analytics icons representing human and artificial intelligence collaboration for modern business workflow

Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

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Circana Report Details Business Value of Influencer Marketing

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Business people shake hands while signing a business agreement

Contentful Set To Acquire Ninetailed To Enhance Personalization

Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution.

Industry News August 20

Business People Communication Office Meeting Room Concept

Navigating The B2B Boardroom: CFO Insights For CMO Impact

The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite…

Demanding Views August 20

Diagrams and graphs on virtual screen. Business strategy, data analysis technology and financial growth concept.

AnswerRocket & Kantar Join Forces To Accelerate Data Analysis With Gen AI

AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease…

Industry News August 13