Demand Gen Report
Building on Recent B2B Acquisition, Conga Opens Office in Boston
Key Takeaways Conga opened a Boston office, its first U.S. hub outside its Houston headquarters, following the February 2026 acquisition of the PROS B2B business. The office holds nearly 15%...
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How To Adapt Ad Content To The Buyer’s Journey
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.
Demanding Views August 23
Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…
Blog August 21
Why Commitment Is The ‘Real Magic’ Of Martech Effectiveness
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At…
Blog August 20
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