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Demand Gen Report

B2B marketing. Business collaboration, SMM, Internet notification. Online promotional campaign flat design element. Social media network ads. flat vector modern illustrationCase Studies

PANBlast Helped PolyAI Be A Leader in the Voice AI Market

In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI, and media attention clustered around high-profile founders and hype. This dynamic had...

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Demand Gen Report 2026 Trends: ContinuumGlobal’s Marie Aiello

Demanding Views
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Keynote Reveal: Benedict Evans to Headline B2BMX 2026

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Driving B2B Growth with Facebook: DGR’s Interview with The Marketing Heaven’s Brian Futral

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Demand Gen Report 2026 Trends: Jasper’s Loreal Lynch

Demanding Views

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Dissatisfaction, dislike or negative feedback, angry customer or dissatisfied employee, angry review, disappointment rating or complaint concept, man pushing rating bar to dissatisfaction level.

Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24
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TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23
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Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22
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