Demand Gen Report

2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution

Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern B2B go-to-market mix. ABM is delivering positive results and is increasingly tied...

DGR B2B customer engagement Iterable Priya Gill

Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A

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The Demand Gen Engine: Why B2B Retention Now Depends on Value Realization

Demanding Views

Vereigen Media Launches Revenue-First Demand Generation Programs

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Gartner AI Is Reshaping B2B Buying, Man In Vr Headset Analysing Data Insights On A Floating Digital Interface

Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap

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Concept of customer focus and customer relation management (CRM), represented by a yellow human icon inside a magnifying glass among white icons

Outreach Introduces New Features Designed To Boost Customer Retention & Expansion

Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions…

Industry News August 13

7 Misconceptions About Email A/B Testing

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and…

Demanding Views August 12

girl doing some research on pc with tiga homescreen

Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams

Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent…

Industry News August 8