Demand Gen Report
Generational Shifts Reshapes B2B Selling Landscape
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B...
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TrustRadius Launches Intent-Driven Leads Program
TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…
Industry News July 23Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category
Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…
Industry News July 22In The Age Of AI, Human Value Is Clearer Than Ever
The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let…
Demanding Views July 19





















