Demand Gen Report

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Bamboo Rose Teams with Anteriad to Boost ROI with Data-Driven Demand Generation

Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of generating high-quality leads, improving ROI, and personalizing engagement at scale often requires...

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Pitchit Raises $2.5M In Seed Funding; Introduces Lead Qualification As A Service Platform

Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to expand its AI capabilities, which would include…

Industry News July 24

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Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…

Solution Spotlight July 24

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Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24