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Demand Gen Report

DGR 2025 Landis 1Demanding Views

Demand Gen Report 2025 Reflections: Branch’s Adam Landis

Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched...

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DGR 2025 Mediafly 1

Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh 

Demanding Views
User give rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

Two Days Left to Take the 2026 Database Strategies & Contact Acquisition Benchmark Survey

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ROI Return On Investment boost concept with person choosing to increase financial asset portfolio performance and improve profitability. Enhance capital efficiency.

Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%

Case Studies
DGR 2025 Shea

Demand Gen Report 2026 Reflections: AdDaptive’s Patrick Shea

Demanding Views

Latest Posts

Generative AI Artificial Intelligence Computer Keyboard Button 3d Illustration

Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities…

Feature April 16
a illustration of a computer screen displaying an AI powered chatbot conversing with a customer service representative. Ai generated

The Keys to BDR Success Amid Industry Changes

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark:…

Feature April 9
Artificial intelligence helps human to achieve a target, goal. Vector illustration.

The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World 

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic…

Demanding Views April 4
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