2017 Demand Generation Benchmark Survey Report

Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement

Doing more with less is a growing reality for most roles and industries these days, and B2B marketers are no exception. The 2017 Demand Generation Benchmark Survey showed that a majority of marketers are expecting budgets for demand generation to rise this year; yet, the rate of increase is shrinking.

The annual study also revealed significant shifts in the priorities and strategies marketers are emphasizing for this year, including:

  • Greater precision and intelligence on marketing influence and impact;
  • Deeper emphasis on reporting and measurement; and
  • An ongoing focus on account strategies.

Download the report for an in-depth look at the trends, channels, tactics and tools demand gen marketers are prioritizing to drive pipeline performance in 2017 and beyond.

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