Alignment, Technology, and Revenue Impact

As buyers rely more heavily on peer recommendations when researching products and services, it’s no wonder that referral marketing is emerging as a leading strategy for B2B marketers.

This E-book outlines the tools and techniques to automate the referral process while keeping users — advocates, prospects, salespeople and marketers/administrators — in mind.

By filling out the form below you’ll get a step-by-step blueprint for ramping up a referral marketing program, including:

  • The role of referrals as part of an overall advocacy program;
  • Creative rewards for referrals; and
  • Worksheets for evaluating referral marketing automation

Fill out the form to get your copy today!

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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series