Avoiding Analysis Paralysis In Marketing Measurement

An Inside Look At How Advanced Companies Are Removing Complexity & Creating Dashboards That Deliver Actionable Insights For Modern Performance-driven Marketers

According to Demand Gen Report’s Marketing Measurement and Attribution Survey, 85% of marketers say their current ability to measure and analyze performance and impact is lacking.

To further explore this issue, we interviewed industry experts and secured an inside look at what advanced companies are testing and deploying to simplify their reporting and provide key stakeholders with actionable insights. Along the way, we got a glimpse at some of the new dashboards advanced companies are using and how they are impacting their business strategies and outcomes.

Download this white paper to get behind-the-scenes access into how advanced companies are tackling marketing measurement.

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