Creating Personas For B2B Marketing: A Step-By-Step Guide To Targeting Quality Leads

This white paper provides an easy-to-follow guide to defining personas by interest. Broken down in four simple steps, the white paper provides examples into:

  • Mapping to potential interests
  • Prioritizing around impact
  • Identifying predictors, and
  • Scoring leads against interests

Simply complete the form to access the white paper and learn how you can start improving your conversion rates and lead quality by creating personas around buyer interests.

Access Now

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series