Demand Gen Report’s 2013 Content Preferences Survey Examines Latest Content Trends

Some of the study’s significant findings:

  • Most of the common content formats gained in popularity, with white papers and webinars still the most popular;
  • Buyers rely heavily on the web in early-stage research, so SEO continues to play a crucial role;
  • While social continues to capture attention, some channels, such as LinkedIn and SlideShare, were deemed more valuable than others; and
  • White papers, blogs and case studies were among the most shared content types

Download Demand Gen Report‘s 2013 Content Preferences Survey for the latest research on the content that matters most to B2B buyers.

Access Now

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series