Introduction to Channel Partner Ecosystems

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems.

Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel.

While most executives have plans to or are already building an ecosystem to respond to threats of disruption — like the ones hitting our markets pre- and post-COVID — many channel leaders are discovering how challenging it can be to drive results, discover best practices and also navigate the evolving landscape of their partner ecosystem. This White Paper will outline the changing blueprint of partner ecosystems with a focus on:

  • Visualizing your partner ecosystem in a new way;
  • How to support traditional partners while separating/reevaluating non-transactional partners;
  • The benefits of mapping your partner ecosystems;
  • How to take control of your partner ecosystem; and
  • Much more.

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