What qualifies as Killer Content? These entries excelled in providing:
- Social media and targeted content marketing;
- Educational content that informs and inspires buyers;
- Linking content to measurable, revenue-focused results;
- Using video and interactive content in new and creative ways; and
- Deploying content that drives successful, cross-channel campaigns.
The buying habits of B2B buyers have been changing at a rapid clip, and these campaigns are prime examples of educational content that is providing thought leadership and helping buyers at every step of the process.
