Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

To illustrate the need for more robust analytics, 43% of marketers say traditional lead scoring does not provide sufficient insight into buying attributes, according to research from The Evolution From Traditional To Predictive Lead Scoring, conducted by Decision Tree Labs on behalf of Lattice Engines.

Download this special report to learn more about the impact on analytics on demand generation and hear from experts at Lattice, ANNUITAS, LeadMD and others.


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