Spice Up Your Marketing Funnel With Enhanced Insights

B2B marketers are involved with leads far further down the funnel than ever before. This leads to more data in measuring marketing success and more accountability in driving sales. Today’s marketers need full-funnel vision to ensure that the ingredients they are using to attract, nurture, convert and delight customers are working.

Fill out the form for best practices and insights from industry leaders regarding the challenges in establishing full-funnel visibility, along with the seven elements organizations can apply to create a cohesive sales and marketing funnel, including:

  • Setting lead lifecycle-related goals and definitions;
  • Aligning executives and teams; and
  • Optimizing marketing-to-sales handoff.

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