The 2014 Lead Nurturing Benchmarking Study

The survey highlights the responses of 239 B2B marketers, revealing trends and best practices including:

  • The key benefits to leveraging lead nurturing;
  • What challenges B2B marketers face while lead nurturing; and
  • What metrics matter the most when measuring lead nurturing success.


Download this study to learn key strategies and best practices for engaging the right prospects at all stages of the buying cycle.


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Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series