It has been an exciting year for content marketing. In the 2015 installment of our Killer Content Awards (KCAs), we saw B2B firms invest more time in creating buyer-focused content campaigns that touch each stage of the decision-making journey.
Now in 2016, Demand Gen Report is seeing companies bring their content marketing strategies and campaigns to a whole new level. And this is our largest list of winners to date, which means the B2B industry as a whole is really raising the bar for content marketing excellence.