The New Era Of Demand Generation In 2017

How Leading B2B Organizations Are Modernizing Their Engagement Strategies In Reponse To Shifting Behaviors

Faced with the growing reality that B2B buying behaviors have been forever changed by always-on access to information across a variety of channels and larger buying teams, many progressive organizations are evolving their strategic approach to demand generation.

Download this E-book to gain an in-depth look into the common components of a modern demand generation approach, including:

  • The arrival of account-based strategies;
  • New approaches to content marketing and messaging;
  • New engagement trends across channels; and
  • The emergence of effective reporting and measurement.

Download the E-book today and begin evolving your demand generation program to meet buyer demands in 2017!

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