How Leading B2B Organizations Are Modernizing Their Engagement Strategies In Reponse To Shifting Behaviors
Faced with the growing reality that B2B buying behaviors have been forever changed by always-on access to information across a variety of channels and larger buying teams, many progressive organizations are evolving their strategic approach to demand generation.
Download this E-book to gain an in-depth look into the common components of a modern demand generation approach, including:
- The arrival of account-based strategies;
- New approaches to content marketing and messaging;
- New engagement trends across channels; and
- The emergence of effective reporting and measurement.
