To Challenge Or Not To Challenge? Status Quo

Matching the Message to the Moment in the Customer Lifecycle

Challenging your prospects, provoking the buyer, leading with unexpected insights. These disruption-minded messages are the lifeblood of the story you need to tell when you’re the outsider trying to acquire new customers. But applying that same messaging approach to keeping customers and expanding profitability will backfire.

To acquire new customers, and keep existing ones, marketers and salespeople need to be situationally fluent—responding to the unique pressures and demands that arise in different moments in the customer lifecycle.

In this E-book, you’ll learn what it takes to match your message to these key moments.

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