What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution

Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement.

However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally. Marketers are now forced to reconsider their current metrics and focus on different insights that would accurately portray the new digital landscape.

As a result, marketers are looking for new ways to buff their analytics quality and usage, leveraging new metrics and tools to inform their analytics and ensure higher rates of successful engagement and marketing attribution.

This report explores the new tools and tactics marketers are employing to revitalize their analytics for the digital age, including:

  • New key metrics that vet lead analytics and improve ROI;
  • The different data types marketers are using to improve marketing attribution;
  • How marketers are leveraging predictive data to improve their analytics and stay ahead of the market; and
  • The platforms and solutions that help improve analytics usage

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