Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
Latest In: agentic AI
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
Demandbase Launches Mojo for the B2B Marketing Agentic Era
Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…
News Brief September 15
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
CommerceIQ Helps Newell Brands Automate Product Content Workflows
Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product…
Case Studies August 27
Infinite Creative Will Break Modern Marketing Workflows
Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25
Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Feature August 10
Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams
Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…
News Brief August 3
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21
HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A
Key Takeaways HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030,…
Feature July 20
Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention
On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry…
Demanding Views July 2
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