Latest In: BrightFunnel

ABM BrightFunnel Eric Spett marketing attribution Terminus
Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to…

Industry News January 17
BrightFunnel Marketing analytics Terminus
Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for…

Industry News January 3
BrightFunnel marketo SaaS
The Marketo Meltdown And The Holy Grail Of SaaS Stickiness

The Marketo Meltdown And The Holy Grail Of SaaS Stickiness

This article originally appeared on the BrightFunnel blog on July 26, 2017. When I got into the office…

Demanding Views July 28
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
appointment BrightFunnel Chief Product Officer Chris Mann LinkedIn
BrightFunnel Taps Former LinkedIn Exec As Chief Product Officer

BrightFunnel Taps Former LinkedIn Exec As Chief Product Officer

BrightFunnel, a marketing attribution platform, has announced the appointment of Chris Mann as Chief Product Officer. Mann will…

Industry News April 14
ABM account based marketing Accountbased marketing benchmark study BrightFunnel
Study: ABM Benchmark Insights Highlight 5 Reasons To Kick Off An ABM Program

Study: ABM Benchmark Insights Highlight 5 Reasons To Kick Off An ABM Program

Account-based marketing (ABM) is becoming the hottest thing in B2B marketing since automation — and for good reason. New…

Industry News August 12
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