Latest In: MCP

AI AI Agent AI Integration artificial intelligence dispute management Dispute Management AI Agent MCP Model Context Protocol Revenue operations sales productivity ServiceNow Xactly
Xactly ServiceNow RevOps Business Integration Concept: Man Connecting Puzzle Pieces Representing Sales, Technology, and Operations for Strategic Growth

Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity

Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…

News Brief April 29
AI-driven automation B2B marketing B2B strategies intelligent automation marketing attribution marketing success marketing transformation MCP Model Context Protocol view-through attribution
DGR DV Channel99's Chris Golec

2026: The Year Marketing Enters the Age of Accountability and Intelligent Automation

Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This…

Demanding Views March 17
AI artificial intelligence channel99 genAI intent data LLM Marketing Intelligence Data MCP Model Context Protocol
Channel99 GenAI AI image laptop computer online and payment Digital marketing with global internet network connection. Generative AI

Channel99 Integrates Marketing Intelligence Data with Generative AI Solutions

Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI)…

News Brief February 24
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
Agentforce Agentforce 3 agentic AI AI artificial intelligence MCP Model Context Protocol
Person using laptop with AI agents screen on display, business and agentic ai technology concept, dark moody atmosphere

Agentforce 3 Now Available from Salesforce

Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…

News Brief July 15
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series