Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Latest In: Model Context Protocol
Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity
Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…
News Brief April 29
2026: The Year Marketing Enters the Age of Accountability and Intelligent Automation
Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This…
Demanding Views March 17
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
Agentforce 3 Now Available from Salesforce
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and…
News Brief July 15
Resources
