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B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus

B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus

As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are…

Industry News September 18
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AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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Adobe Adds Marketing Nation Summit Content, Sessions And Training To Adobe Summit Lineup

Adobe Adds Marketing Nation Summit Content, Sessions And Training To Adobe Summit Lineup

Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28…

Industry News January 15
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