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Study: Lead Quality Top Objective, SEO & Email Main Revenue Growth Channels For B2B Marketers

Study: Lead Quality Top Objective, SEO & Email Main Revenue Growth Channels For B2B Marketers

Lead quality is the top objective in 2017 for digital marketers, according DemandWave‘s 2017 State Of B2B Digital…

Industry News February 17
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Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at…

Industry News November 23
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Net Gains: The New Audience Measurement Reality In The Sharing Economy

Net Gains: The New Audience Measurement Reality In The Sharing Economy

With the prevalence of second-screening and the fragmented multichannel landscape, marketers are struggling to pair audiences with both…

Demanding Views November 4
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