Latest In: RPM

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Marketing Automation Industry Experts Weigh In On Eloqua’s IPO Impact

The wait is over: Marketing automation is now a publicly traded technology. Eloqua (Nasdaq: ELOQ) went public on…

Industry News August 14
Chief Marketing Officer Eloqua executive appointments Heidi Melin marketing automation industry news Revenue Performance Management RPM

Eloqua Appoints Heidi Melin As New Chief Marketing Officer

Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading…

Industry News May 11
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Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration

Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to…

Industry News October 21
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Eloqua’s IPO Filing Stirs Dialogue Among Analysts, Competitors On Industry Impact

The recent news of Eloqua's IPO filing brought renewed attention to the marketing automation and revenue performance management.…

Industry News September 7
Analytics B2B BtoB Dashboards Gleanster Research lead nurturing Revenue Performance Revenue Performance Management RPM RPM Metrics

New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue

While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…

Industry News July 5
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