Latest In: RPM

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Marketing Automation Industry Experts Weigh In On Eloqua’s IPO Impact

The wait is over: Marketing automation is now a publicly traded technology. Eloqua (Nasdaq: ELOQ) went public on…

Industry News August 14
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Eloqua Appoints Heidi Melin As New Chief Marketing Officer

Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading…

Industry News May 11
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Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration

Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to…

Industry News October 21
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue

While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…

Industry News July 5
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