Demandbase Launches B2B Data Cloud, Adds Job Function Targeting
Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company's network IP address identification technology…
Industry News November 10
Latest In: ABM/ABX
Survey: 83% Say ABM Improves Engagement With Target Accounts
The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents…
Industry News October 1
Demandbase Acquires WhoToo To Enhance Targeting And ABM Offerings
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase's…
Industry News September 10
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