Latest In: ABM/ABX

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Demandbase And Oracle Marketing Cloud Partner To Launch ABM Marketing Automation Tool

Demandbase And Oracle Marketing Cloud Partner To Launch ABM Marketing Automation Tool

Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based…

Industry News April 19
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Terminus CMO Shares Advance Look Into New Book On ABM

Terminus CMO Shares Advance Look Into New Book On ABM

Demand Gen Report has had its finger on the pulse of account-based marketing (ABM) for quite some time,…

Industry News April 13
Accountbased marketing buyer persona Mariana marketing automation
Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers

Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers

Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and…

Solution Spotlight April 11
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Campaign Optimization Series
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Strategy & Planning Series