Latest In: Integrated Marketing

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Connected TV Circana’s research friendship, people, technology and entertainment concept A mother and son holds a smartphones in theirs hands using a DLNA in the living room in front of the TV, enjoying numerous content over

How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
MiQ B2B Marketing Funnel Digital marketing for promotion of products with social media, email, website and channel search engine.Attract organic traffic for big sales.

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…

News Brief May 11
AI marketing B2B marketing buyer trust demand generation human authority trust signals
DGR AI Buyer Trust Dan Earle Arketi Group

Earning Buyer Trust in an AI Driven Marketing World

Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation…

Demanding Views May 8
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Campaign Optimization Series
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Strategy & Planning Series