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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…

Industry News March 27
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Salesforce Looks To Break Into CDP Market With Upcoming Release

Salesforce Looks To Break Into CDP Market With Upcoming Release

Salesforce announced plans to launch a customer data platform (CDP) that combines insight and engagement capabilities in a…

Industry News March 27
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Planning A Customer Journey That Lasts A Lifetime

Planning A Customer Journey That Lasts A Lifetime

Once a purchase order is completed or a contract is signed, it's time to pop the cork and…

Demanding Views March 26
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Campaign Optimization Series
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