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Latest In: Marketing Analytics

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Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…

Industry News August 16
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Bizible Unveils Attribution Integration For LinkedIn Advertising

Bizible Unveils Attribution Integration For LinkedIn Advertising

Bizible, a marketing attribution and planning solution, announced a new integration with LinkedIn Advertising that positions users to…

Industry News August 7
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Invoca Unveils AI Capabilities Within Voice Marketing Cloud

Invoca Unveils AI Capabilities Within Voice Marketing Cloud

Call intelligence company Invoca has released Signal AI, a new technology within the company's Voice Marketing Cloud designed…

Industry News August 7
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