Latest In: Personalization

B2B buyer engagement B2B lead nurturing content syndication demand generation DemandView EngageSMS intent signals Lead scoring marketing automation SMS marketing
DemandView Launches EngageSMS

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…

News Brief July 6
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
AI trust b2b personalization CMS governance content management content operations content workflow Liferay marketing technology martech stack tool sprawl
DGR Liferay's Bryan Cheung on B2B Content Personalization

Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands

Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…

Feature June 29
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series