Bryan Brown, Director of Product Strategy, Silverpop
On the heels of a partnership announcement with social sign-on technology provider JanRain, Silverpop Director of Product Strategy Bryan Brown highlighted the company's Social Connect product introduction, and what it means for marketers. Focused on providing marketers with the tools necessary to capitalize on today's on-the-go buyer, Brown detailed how Silverpop's customers are utilizing technologies like QR codes to drive people back to a video, or share content. Additionally, Brown shared insight into how marketers can extend the life of current content to maximize collateral.
