As a highly informative and educational conference, the program is designed for chief executive and chief marketing officers and will highlight how leading companies are adapting their processes and tools to gather fact-based intelligence on campaign components such as performance and marketing’s contribution to revenue, as well as strategies to find the right media mix.
“Marketing is compelled to track and measure performance across regions and product areas,” said Left Brain CEO Malcolm Friedberg. “The good news is that there are tools that enable marketers to clearly understand what’s working and what’s not in order to improve results.”
“Today’s marketers have pressing concerns about visibility, measurement, effectiveness and efficiency in all dimensions of their campaigns,” said Eloqua’s Melin. “This conference will shed light on data-driven decision making that’s becoming necessary for successful marketing.”
As one of the foremost authorities in marketing technology, Left Brain’s David Raab will speak on “Why Analytics Is Finally The Next Big Thing in B2B Marketing.”
“It’s important to understand why significant improvements in analytics and measurement techniques are playing a crucial role in optimizing results in today’s complicated sales environment,” Raab noted. “And this is a prime objective of the conference.”
Click here to RSVP to the event.
