DemandGen Report will host an educational conference for senior executives increasingly in need of better analytical precision and more accountability in their marketing efforts. The half-day event titled "Achieving Measurable Marketing Results Across the Enterprise” will be presented Tues. June 26 at MacArthur Park Restaurant in Palo Alto, Calif.
New Eloqua CMO Heidi Melin will speak during the event, as well as David Raab, VP of Optimization and Analytics for Left Brain DGA, and Andrew Gaffney, Editor of DemandGen Report.
As a highly informative and educational conference, the program is designed for chief executive and chief marketing officers and will highlight how leading companies are adapting their processes and tools to gather fact-based intelligence on campaign components such as performance and marketing's contribution to revenue, as well as strategies to find the right media mix.
"Marketing is compelled to track and measure performance across regions and product areas," said Left Brain CEO Malcolm Friedberg. "The good news is that there are tools that enable marketers to clearly understand what's working and what's not in order to improve results."
"Today's marketers have pressing concerns about visibility, measurement, effectiveness and efficiency in all dimensions of their campaigns," said Eloqua's Melin. "This conference will shed light on data-driven decision making that's becoming necessary for successful marketing."
As one of the foremost authorities in marketing technology, Left Brain's David Raab will speak on "Why Analytics Is Finally The Next Big Thing in B2B Marketing."
"It's important to understand why significant improvements in analytics and measurement techniques are playing a crucial role in optimizing results in today's complicated sales environment," Raab noted. "And this is a prime objective of the conference."