TreeHouse Interactive announced a suite of design tools to enable marketers to create lead nurturing campaigns faster and more efficiently.
The new Action Studio, part of the company’s Marketing View marketing automation platform, has a drag-and-drop interface that provides unique access to behavioral and contact data when creating automated and personalized nurturing paths, according to company officials.
“We’ve taken a different approach to nurturing campaign creation within Marketing View,” Erich Flynn, CEO, TreeHouse Interactive, told Demand Gen Report. “While we’ve always had nurturing capabilities, the new Action Studio is focused on giving marketing teams extremely powerful that the average person can use, because marketers don’t necessarily want to be programmers.”
Action Studio enables marketers to use one or more behavioral events to place prospects on relevant nurturing tracks. Behavioral events can include form submissions, email opens, specific email link clicks, web site visits or specific page views. A change in contact information can also serve as a nurturing trigger, which may have resulted from an event such as a prospect qualification in a connected CRM system.
Action Studio then uses a rich set of actions to push prospects forward in the buying cycle. These actions can include, but aren’t limited to, sending timed nurturing emails, sending sales executive alerts, updating external webinar systems and sending sales qualified leads directly into the sales team’s CRM system.
