Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage of content as a demand generation tool, however, these companies often miss an important piece of the puzzle: metrics.
This week’s infographic, which comes courtesy of Pardot, looks at the key business objectives associated with content marketing, what marketers measure with their content campaigns, and how to categorize the most commonly used metrics. It’s a good starting point for companies that want to take a more strategic approach to their own content marketing activities.
