eTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have smartphone or tablet access to their campaigns without the need to download and learn a separate application.
eTrigue DemandCenter marketing automation features the same user experience when accessed on a on a mobile device as through a desktop system, company officials said.
Drag-and-drop functionality allows marketers to build and manage campaigns on-the-go, create and modify landing pages and email messages, monitor campaigns in real-time and view performance reports.
In addition, sales professionals can receive real-time lead alerts and access details on their prospects wherever they are without havingto download and install a mobile application.
“eTrigue’s mobile capability is baked directly into the core system,” said Jim Meyer, VP and General Manager for eTrigue. “We designed and built DemandCenter with desktop and mobile access awareness in mind.”