by Alicia Esposito | Mar 26, 2025 | Feature, Industry News
We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape is DeepSeek, which is being lauded for opening powerful AI capabilities to a...
by Alicia Esposito | Mar 18, 2025 | Blog
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream. According to research conducted by Demand Gen Report, only 4% of...
by Alicia Esposito | Mar 17, 2025 | Industry News
Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B organizations drive predictable revenue growth. According to Clari Labs research, enterprise customers using Clari’s Revenue Orchestration...
by Alicia Esposito | Mar 12, 2025 | Feature, Industry News
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to a survey of 418 marketing teams conducted by...
by Alicia Esposito | Mar 6, 2025 | Case Studies
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure their people and systems are operating as efficiently and effectively as possible. Cohere Health is a healthcare technology...