by Kelly Lindenau | Jul 23, 2021 | Demanding Views
Marketers tend to be optimists, even in the face of a pandemic. In some ways, it’s a job requirement: If we didn’t perpetually underestimate the effort needed to reach our goals, we might never have the courage to get started. But we need to add a healthy...
by Kelly Lindenau | Jul 21, 2021 | Industry News
Demand Science, a global revenue intelligence platform, acquired Airborne App, a Toronto-based sales engagement platform that empowers sales reps to organize, automate and manage daily workflows and buyer relationships across phone calls, emails and social touches....
by Kelly Lindenau | Jul 21, 2021 | Industry News
SugarCRM, a customer experience platform, enhanced its SugarPredict solution’s AI capabilities with buyer sentiment analysis. The new addition is designed to provide insights into customers’ and prospects’ emotional state and intent to further help...
by Kelly Lindenau | Jul 20, 2021 | Demanding Views
It’s often assumed that CEOs and CFOs are the head of enterprise finance, but truthfully, financial decisions are made at all levels of a company, whether it’s for better or for worse. Salespeople, operating on little more than intuition, will sometimes...
by Kelly Lindenau | Jul 14, 2021 | Industry News
The long-awaited light at the end of the Covid-19 tunnel is finally here as the Demand Gen Report (DGR) team prepares to welcome the B2B industry face-to-face at the B2B Sales & Marketing Exchange (#B2BSMX). Taking place in Boston from Aug. 9-11, #B2BSMX marks the...
