by Kelly Lindenau | Aug 4, 2021 | Industry News
Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation,...
by Kelly Lindenau | Jul 30, 2021 | Financial News
Orum, a sales acceleration platform, received $25 million in a Series A funding round led by Craft Ventures. The round brings the company’s total funds raised to $29 million since its inception in 2018. Orum’s AI-powered platform is designed to enable...
by Kelly Lindenau | Jul 30, 2021 | Demanding Views
We’ve all been there before: Sitting around a table (or, more recently, on Zoom) in a content brainstorming meeting with a lot of really smart people, fingers hovering over their keyboards, ready to unleash a firestorm of awesome content ideas. Every content...
by Kelly Lindenau | Jul 27, 2021 | Industry News
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on their databases to provide insights into key accounts for effective strategy building. Organizations are also relying on signal data and account...
by Kelly Lindenau | Jul 27, 2021 | Industry News
Zoom entered an agreement to acquire Five9, a cloud contact center, in an all-stock transaction valued at $14.7 billion. Zoom plans to combine Five9’s contact center as a service (CCaaS) solution with its broad communications capabilities to build a...