by Kelly Lindenau | Aug 17, 2021 | Industry News
It’s become an unwritten rule in modern B2B marketing: You can’t host an event without spotlighting account-based marketing’s (ABM) strides and its relation to revenue generation. The 2021 B2B Sales & Marketing Exchange (#B2BSMX) focused three of...
by Kelly Lindenau | Aug 16, 2021 | Industry News
Salesforce announced a new streaming service – Salesforce+ – which will feature live and on-demand content for every role, industry and line of business in one place. It will feature original programming from Salesforce Studios as its core content and is slated for a...
by Kelly Lindenau | Aug 16, 2021 | Industry News
Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with prospects. The partnership seeks to help sales and marketing professionals increase prospect engagement, conversion...
by Kelly Lindenau | Aug 13, 2021 | Demanding Views
After Covid-19, the broader task of creating engaging content will remain the same. The old rules — clarity surrounding your audience, customer-centric content and distinction in your positioning — still apply, but there will be subtle differences. Here are my five...
by Kelly Lindenau | Aug 10, 2021 | Demanding Views
In-person events are coming back with a distinctly digital flavor as organizations blend on-site programming with the digital interactions that defined events during the Covid-19 pandemic. These hybrid initiatives are transforming the events industry, increasing...
