by Kelly Lindenau | Apr 23, 2021 | Industry News
KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform. KickFire’s TWIN caching IP address intelligence data will help...
by Kelly Lindenau | Apr 22, 2021 | Industry News
Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ initial integration with LinkedIn Marketing Solutions in 2018. The new features...
by Kelly Lindenau | Apr 19, 2021 | Industry News
ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party cookies. The release follows Google’s pledge to phase out support of...
by Kelly Lindenau | Apr 16, 2021 | Demanding Views
In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software or flock to an innovative challenger brand is akin to pulling teeth. Makers and sellers of fintech, healthtech and insurtech are all too aware...
by Kelly Lindenau | Apr 14, 2021 | Industry News
We’re currently at the halfway point between our B2B Marketing Exchange virtual events, with organizations still digesting everything they learned in February and clearing their calendars in anticipation of B2BMX: Next-Level ABM in June. To bridge this gap and...
