by Kelly Lindenau | Apr 13, 2021 | Industry News
Qualified, a conversational sales and marketing platform, introduced Qualified X, a new tool designed to help sales teams identify important buyers on their website and provide users with the tools needed to engage prospects instantly. The platform’s features...
by Kelly Lindenau | Apr 9, 2021 | Demanding Views
The global pandemic created unforeseen market disruptions and changes in B2B buyer behavior, including an increase in conservative customer decision making and a shift in strategic relationships between suppliers and customers. In fact, 41% of key B2B customers in a...
by Kelly Lindenau | Apr 7, 2021 | Industry News
The days of spray-and-pray initiatives have quickly become a thing of the past with the emergence of customer-centric, empathetic sales and marketing strategies. As customers desire more personalized experiences, sales teams are tasked with figuring out how to meet...
by Kelly Lindenau | Apr 6, 2021 | Industry News
“Sales Enablement 3.0: The Blueprint To Sales Enablement Success,” written by sales enablement expert Roderick Jefferson is now available for purchase. The book details an innovative approach to sales enablement that centers around increasing sales productivity...
by Kelly Lindenau | Apr 6, 2021 | Blog
The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021 demand gen strategies. As businesses scrambled to find sustainable ways to conduct business as usual in a year that was anything but, the new tactics and...