by Kelly Lindenau | Apr 5, 2021 | Industry News
Ada, a conversational artificial intelligence (AI) platform, unveiled Ada Engage, an automation solution that aims to provide sales reps with the data they need to customize interactions across the entire buying cycle. Ada Engage allows companies to proactively...
by Kelly Lindenau | Apr 2, 2021 | Industry News
Research from autonomous demand gen platform Metadata.io revealed B2B marketers generated $66 million in qualified pipeline, 1.9 million clicks and 102,000 leads through paid social ad campaigns on Facebook and LinkedIn throughout 2020. Metadata.io released What We...
by Kelly Lindenau | Apr 2, 2021 | Demanding Views
Disruptions to business operations are rarely welcomed as they increase uncertainty and confusion. Whether it’s a global pandemic or a cargo ship getting stuck in the Suez Canal, businesses need to respond promptly to customers seeking answers during every...
by Kelly Lindenau | Mar 31, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ ability to personalize content and increase conversion rates. Site...
by Kelly Lindenau | Mar 30, 2021 | Industry News
Loop & Tie, a choice-based gifting platform, released an app that enables its users to leverage Salesforce as their home base for managing customer relationships and outreach through gifting. The company seeks to deliver an individualized gifting platform that...
