by Kelly Lindenau | Mar 2, 2021 | Industry News
BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider of digital marketing strategy and technology services, to strengthen and expand the range of services and solutions available within BDO Digital, a...
by Kelly Lindenau | Feb 26, 2021 | Industry News
Bizzabo, an all-in-one events platform, created a Global Partner Program that will allow B2B technology and service providers to offer Bizzabo’s event technology and knowledge to prospects and existing customers. Through the Global Partner Program, partners...
by Kelly Lindenau | Feb 26, 2021 | Demanding Views
There’s a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts corporate performance based on myriad factors. In the sales and marketing world, the parallel concept is lead scoring. However, experience shows that...
by Kelly Lindenau | Feb 25, 2021 | Industry News
As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how...
by Kelly Lindenau | Feb 24, 2021 | Industry News
Pattern89, a platform that uses AI to predict digital marketing performance, added new features to help enhance brands’ insights into ad performance. The upgrades will streamline and improve the customer experience, enable marketers to access real-time...
