by Kelly Lindenau | Feb 24, 2021 | Industry News
Pidj.co, a business texting service, released a flagship messaging, marketing and customer engagement platform to help businesses connect with buyers via text. The platform enables businesses to send automated and two-way text messages on a mobile device using their...
by Kelly Lindenau | Feb 24, 2021 | Industry News
PFL, a tactile marketing automation provider, is merging its tactile automation solution with SwagIQ, now called Experience Enablement, so users can trigger tactile marketing automatically or manually in one product. Additional enhancements were also made to...
by Kelly Lindenau | Feb 22, 2021 | Industry News
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by...
by Kelly Lindenau | Feb 19, 2021 | Demanding Views
The Covid-19 pandemic has been a seminal, existential event for businesses with B2B sales processes. Since March 2020, it has forced hundreds of companies to rethink their go-to-market approach. Some sales organizations found that their pipeline immediately evaporated...
by Kelly Lindenau | Feb 17, 2021 | Industry News
Last year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications...
